US Market

WRi’s Process Optimization program, is the main prelude to production and revenue in UK & Ireland, and provides the lead into expansion of the business in the USA. The statistics on waste and energy described for the UK & Ireland alone are impressive. However The US and Canada, with a combined population of ~353,000,000, more than five-fold that of the UK & Ireland, a proportionately even larger manufacturing base and volume of waste generated per capita, combine to create a scale of waste management that is hard to comprehend. The US occupies but 5% of the World population but generates a third of its waste, consumes 25% of the worlds energy and, as its population increases by one person every 16 seconds[1] so does its demand for energy, fuels, and other resources.

Diesel fuel is centrally important to America’s economy, quality of life, and national security and is likely to remain so for many years to come. Fueling a huge range of vehicles, construction equipment, generators, power plants etc., Diesel offers a wide range of performance, efficiency, and economic features:

  • 18% to 30% more energy per gallon than gasoline
The USA consumed 57Bn Gallons of Diesel fuel (all uses) in 2012. Highway use accounted for 37Bn Gals.

greater power density than other fuels, releasing more power per volume.

  • transportation sector usage accounted for 6% of all energy used in the USA in 2012,
  • The second largest petroleum product consumed after gasoline, total Diesel consumption was approximately 19% of all petroleum products consumed in 2012

Despite a federal goal of 25% Bio-Diesel by 2025, the primary source of diesel will remain refined from fossil fuel crude oil for many years to come.

The demand for Diesel is on the rise, both within and outside the USA; Bio-diesel is exported to Central America from the USA. Less costly to refine than gasoline, current margins are attractive to refiners and its use is enhanced by the trend to more economical and ‘clean Diesel’ automobiles. Although the US has lagged behind Europe in adopting advanced Diesel powered engines for road automobiles, they are now on the increase and the demand for Diesel is rising while that for gasoline is declining. Moreover, the high demand for Diesel in Europe and other territories has prompted the US now to have become a net exporter of Diesel (and gasoline) despite its huge internal consumption. The U.S. became a net exporter of petroleum products in 2011 and is now the World’s #1 exporter – approximately 1 million barrels Diesel per day, as of August 2013. The Three Largest U.S. Diesel Refiners are ExxonMobil Corporation, Chevron Corporation, and ConocoPhillips producing most of the Diesel sold at home and abroad. All can produce low-sulfur Diesel.

In 2006, the U.S. Environmental Protection Agency (EPA) directed that the allowable level of sulfur in highway diesel fuel be reduced by 97%, as part of a program to reduce environmentally damaging emissions from trucks and buses. The same standard for ultra-low sulfur Diesel (ULSD) is now phasing in for Diesel used by non-road engines, trains, and marine vessels, with complete phase-in scheduled for 2014.    These criteria have increased the cost of Diesel production and its price at the pump. On March 3rd.2014 EPA issued yet more stringent regulations on sulfur content in highway Diesel from the current 30ppm to 10ppm.  The above serves to amplify that WRi Diesel produced from plastic waste is inherently sulfur-free and does not require costly refinement to meet these criteria. Moreover it is manufactured at a fraction of the cost of Diesel distilled from crude oil, or biodiesel.

The positioning of WRi, in a US ccontext and the application of its remarkable Plastics into Diesel (P2D) partial thermal depolymerization technology and the long term supply of synthetic Diesel is centered within the circle described by the following features:

  • increasing US and World demand for Diesel,
  • high grade, stable, zero-sulfur product
  • low cost, consistent supply of feedstock (Waste plastic),
  • consistency of supply, insulated against variable costs of crude oil
  • low, stable cost of manufacture; high margins
  • positive environmental impact, reducing landfills
  • enables independent fuel supplies


To enable the most effective and rapid deployment of the technology, a partnering program combining licensing and/or JV components is essential both for WRi and for its German partners responsible for the reactor and plant construction and installations. Within this the whole operation will be highly profitable for all stakeholders, generating > $100M revenue over 5 years for WRi and with potential to approach $1Bn. for operating partners.


WRi is exceptionally well placed to make a major, and profitable, contribution to the US fuel and Waste to Energy economies.

[1] US & World Population clock/US census bureau 2014.